Company profile

Today american golf occupies the number one position in Europe as the leader in specialist golf retailing.

The very first ‘store’, which opened for business was in fact a garden shed purchased for £36 by Howard and Robert Bilton. It was situated at the Ashton in Makerfield golf club where they worked. This shed was the beginning of american golf.

Howard and Robert expanded their business slowly but surely, forming a company called Bilton Golf Promotions in 1978, the forerunner for american golf.

In 1981 they purchased their first shop on Manchester Road, Warrington, the previous owner had called his business ‘american golf’, this title was incorporated into the new trading name of American Golf Discount Centre Limited.

american golf now has 70 stores across the UK and Eire and on the internet at www.americangolf.co.uk.

In 1996 american golf opened a new Head Office and Distribution Centre at the Gemini Business Park in Warrington, Cheshire with 30,000 sq ft of office and distribution space. The Head Office continues to be situated at this site today.

In 2004 a new era began for the business and the brand when the original owners sold their majority stake in the business to the new Management team backed by Lloyds Development Capital.

Message from the Chief Executive

american golf is a progressive company with a mission to create an environment which our customers and colleagues are proud of and want to be part of our success. We have a high performance culture within our organisation, in return we aim to recognise, develop and reward our team members for their efforts and look forward to their contribution towards our continued success.

I look forward to you joining in our goal to be the first choice destination for golfers of all levels.


Andrew McDonald
Chief Executive